Risk Profile Description

Attitude to Risk Description
Cautious Cautious investors tend to regard themselves as cautious people and view risk negatively rather than as a source of opportunity.  They typically have little or no experience of investment and do not find investment matters easy to understand.  They can take a long time to make investment decisions and tend to be anxious about any investment decisions they have made.  They typically look for safer investments rather than seeking higher returns.  They are not comfortable about investing in the Stockmarket and typically prefer bank deposits to riskier investments.
Moderately Cautious Moderately Cautious Investors tend to regard themselves as quite cautious people and are inclined to view risk negatively rather than as a source of opportunity.  They typically have limited experience of investment and do not find investment matters particularly easy to understand.  They can take a fairly long time to make investment decisions and can be somewhat anxious about investment decisions they have made.  They are inclined to look for safer investments rather than seeking higher returns.  They are not particularly comfortable about investing in the Stockmarket and tend to prefer bank deposits to riskier investments.  They may be willing to take some risk, once the relationship between risk and higher returns has been explained to them.
Balanced Balanced Investors do not particularly regard themselves as cautious people and have no strong positive or negative associations with the notion of taking risk.  They will typically have some experience of investment and a degree of understanding of investment matters.  They will usually make investment decisions reasonably quickly and don't tend to be particularly anxious about investment decisions they have made.  They can be inclined to look for safer investments rather than higher returns, but understand that investment risk may be required to meet their investment goals.  While they will take investment risk, they are still not particularly comfortable with investing in the Stockmarket and get more comfort from bank deposits than riskier investments.

Moderately Adventurous

Moderately Adventurous Investors do not typically regard themselves as cautious people and are inclined to view risk as a source of opportunity rather than as a threat.  They generally have significant experience of investment and find investment matters fairly easy to understand.  They tend to make investment decisions relatively quickly and are not usually particularly anxious about the investment decisions they have made.  They typically look for higher returns rather than safer investments.  They are reasonably comfortable about investing in the Stockmarket and typically prefer riskier, but higher returning, investments to keeping money in bank deposits.
Adventurous Adventurous Investors do not typically regard themselves as cautious people and usually view risk as a source of opportunity rather than as a threat.  They generally have substantial experience of investment and find investment matters easy to understand.  They tend to make investment decisions quite quickly and are not generally anxious about the investment decisions they have made.  They typically look for higher returns rather than safer investments.  They are comfortable investing in the Stockmarket and prefer riskier, but higher returning, investments to keeping money in bank deposits.

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